Operator-led
Vorburger Strategy works directly with executives, owners and sponsors, not through a junior consulting bench.
Premium industrial strategy consultancy
Industrial strategy, operations and investment.
We help industrial owners and executives enter markets, integrate acquisitions, improve R&D and sourcing, adopt AI, and plan business succession.
Industrial transformation
Innovation and AI adoption
Commercial execution
Capital with operating judgement
Credibility at a glance
Experience running industrial businesses
Global industrial work
Europe, APAC and Americas experience across manufacturing and supply chains.
Capital-aware
Strategy connected to P&L exposure, working capital, succession and investment risk.
Execution-first
Advice tested against plants, suppliers, channels, people and timelines.
Strategic pillars
Four areas of work
The work starts with the decision the leadership team has to make, then builds the evidence, operating sequence and accountability around it.
Grow
Market expansion and strategic growth
Where to expand, which channels to build, which partners to trust, and how to sequence growth across regions.
- Market entry and localisation
- M&A, PMI and channel strategy
- Industrial insight with operating evidence
Transform
Operating model and AI-enabled change
Redesign business models, R&D processes, sourcing systems and execution routines when technology or economics change the rules.
- AI adoption inside real workflows
- R&D and development-cycle improvement
- Turnaround and change management
Commercialise
From technology to industrial revenue
Turn product, hardware and automation ideas into credible offers, pilots, partnerships and customer adoption paths.
- Hardware industrialisation
- Go-to-market for industrial technology
- Partnerships with regional operators
Invest
Capital where the operating risk is understood
Structure direct and co-investment situations alongside strategic advisory, especially where succession, technology or regional expansion matters.
- SME succession and long-term ownership
- Investment readiness and partner selection
- Europe, ANZ and SEA investment focus
Industries
Industries we work in
- Machine tools and advanced manufacturing
- Engineered products and industrial equipment
- Automation, robotics and AI-enabled operations
- Construction materials and building products
- Global sourcing and supplier networks
- Industrial SMEs facing succession or transformation
The point is not to produce a larger deck. The point is to help the leadership team make the next industrial decision with better evidence.
About Marcel
Marcel Vorburger and Jane Kwok
Marcel Vorburger founded Vorburger Strategy after leading and supporting industrial businesses through growth, crisis, restructuring, international expansion and technology-led change. Jane Kwok serves as Partner, strengthening the firm with equal seniority in client work and leadership.
The firm works directly with executives, owners and sponsors. Engagements are designed around the client's existing resources so learning, evidence and operating know-how remain inside the company.
Targeted freelance specialists are added only where they bring specific capability or shorten the path to an excellent result.
Ventures
Our ventures
Vorburger Strategy is not only advising from the outside. Selected ventures test AI adoption, sourcing discipline and industrial automation in real markets.
Venture
AIROBEN
Autonomous weed-control platform for Australian rangelands: drone scouting, robotic precision treatment and field-ready deployment logic.
Venture
CredoSource
Trusted global sourcing for mid-sized industrial companies: AI-run RFQ discipline, local supplier verification and comparable supplier decisions.
Venture
Indunia
AI capability programme for Swiss and DACH industrial SMEs: workshops, learning, masterclasses and implementation support for real use cases.
Visit Indunia →Extended network
Specialists for specific tasks
Clients are not hiring a generic consulting apparatus. Vorburger Strategy works peer to peer with executives, owners and sponsors, combines client resources with targeted senior freelance support, and draws on a curated network across consulting, capital, China, ANZ and regional execution when the evidence calls for it.
